luciano petullà

systems and dimensions of new communication

Sometimes, developments and analysis connect themselves again, traveling through the same metaphors in which, in the meantime, our lives (deeply) are unfolding …                   References Gruman, G., 2014, “Welcome to the next tech revolution: Liquid computing”, in Infoworld.com, July 15, 2014. Petullà, L., 2008, Media e computer liquidi, Milano, Lampi di Stampa.

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The body of avatar What a weird and fascinating story the award recently assigned to Scarlett Johansson by the 2013 Rome Film Festival for her vocal interpretation in the last Spike Jonze’s movie “Her”. The actress interprets the voice of computer’s operating system, with which the protagonist ends to fall in love. Given the Italian policy to dub every foreign movies, much irony has flourished because a such vocal performance will be never appreciated by local audience. Moreover, both Johansson and many other winners have attended awards through video messages. Indeed, it’s already sure: we are used to meet each others indifferently in a mixed way of online/offline presence, in this case much more online. Thanks to its fundamental sensitivity for phantasmatic forms, by which “the maximum of reality” can be produced (Alberto Abruzzese), cinema industry takes responsibility to certificate it. However, the actress made a preventive visit to the festival that was intended as a crafty operation to reanimate ambitions of a festival declining on the wake of a double crisis: those of Italian cinema industry and city budget, having the Capital  the major role in exhibition organization. (Many people blamed the fact that, finally, the visit has been paid…

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The mirage of Silicon Valley   People used to follow digital product development very often stumble upon comments and reflections about vitality and expertize that some peculiar regional areas have for finding product solution and founding high-tech successful companies. On the other hand, the black shadow over our economic scenario  and the recurrent postponement of its end certify the tough passage of post-industrial era with its effects of turbulent environment on economy. So, the flexibility and applicability of electronics, software and telecommunication show prized characteristics to more readily face  both changes and prospectives in industry and consumption. The aim of this brief contribution  will be to problematically tackle vulgates around start-up initiatives starting from two interesting articles. If I  have reached them personally and casually in the last two week, there should be a growing and global demand (perhaps also concerns) to insert itself among nations that can have a such kind of munitions to deal with a less problematic future in terms of jobs and growth – in the wake of simplistic strategy of “me too”… The passage of time doesn’t seem to scratch the longing of that special place whose name is Silicon Valley, indeed, internet age magnify…

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A pit-stop to update the knowledge on the technological body The outcry about spy system of electronic communications named PRISM – built by US National Security Agency involving worldwide citizens – rose indignation as well as a general brainstorming. Pressed by public opinion, politics outside US had occasion to show sad and disarming disbelief, a linear reaction with the historic delay that characterizes legislative power incapable to get a timely understanding of the most “hard” technological dynamics. However, ICT turbo-development and its fast concatenation with economic, political and cultural factors gives all us a lot of alibi for trudging. Yet, as privileged people that can use a such sophisticated ICT systems, we should not accept naivety as excuse. (On the contrary, we could legitimately skip, without thinking, that sort of moral panic surrounding new media because outdated. So to speak, scholar John Durham Peters found out a deep connection between privacy and the fear of dissemination linking them to a kind of disorder of eros: massification of contacts, dangers of exchanges, confusion among inputs and outputs, miss of delivery, publicity …). More prosaically, the PRISM case involves other dimensions: the functional shift of internet web toward application/walled garden containers and the…

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About superficiality or deepness of pop culture Every time great changes or peculiar innovations related to communication media involving speedily (historically speaking) a vast part of population, the probability to assist to a debate on their dangerous effects and consequent pros and cons discussion rises. As Umberto Eco admirably indicated in an essay dedicated to pop culture (1964), the phenomenon relays on a consolidated logics in which apocalyptic and integrated face each others. On a side there is people look at new uses and practices as the advent of “Barbarian”, on the other side people read them as signs and proofs of a more viable ways to tackle otherwise untreatable issues or flourish suppressed sensibility with more effective and expressive savoir. Sometimes clashes can even occupy newspaper front pages involving different personalities that have to face complex processes shrinking them in little lines. It happened lastly in Italian newspaper «Il Sole 24 ore», but even in USA and England with «New York Times», «Wall Street Journal», and «Guardian». Guided from the typical pragmatism characterized Anglo-American culture, the terms of debate can be also reduced to stupidity and smartness. So, Nicholas Carr, journalist and technologist, underlines the decadence of our mind…

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