luciano petullà

systems and dimensions of new communication

About superficiality or deepness of pop culture Every time great changes or peculiar innovations related to communication media involving speedily (historically speaking) a vast part of population, the probability to assist to a debate on their dangerous effects and consequent pros and cons discussion rises. As Umberto Eco admirably indicated in an essay dedicated to pop culture (1964), the phenomenon relays on a consolidated logics in which apocalyptic and integrated face each others. On a side there is people look at new uses and practices as the advent of “Barbarian”, on the other side people read them as signs and proofs of a more viable ways to tackle otherwise untreatable issues or flourish suppressed sensibility with more effective and expressive savoir. Sometimes clashes can even occupy newspaper front pages involving different personalities that have to face complex processes shrinking them in little lines. It happened lastly in Italian newspaper «Il Sole 24 ore», but even in USA and England with «New York Times», «Wall Street Journal», and «Guardian». Guided from the typical pragmatism characterized Anglo-American culture, the terms of debate can be also reduced to stupidity and smartness. So, Nicholas Carr, journalist and technologist, underlines the decadence of our mind…

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