Long Thoughts

The environmentalism communication between shock, reason and allurement

Luciano Petullà · January 18, 2023

The last months of 2022 have seen an escalation in the demonstrative actions by the younger generations aiming to combat the substantial indifference of national governments with respect to the growing degradation of the environment in which all beings (human and otherwise) try to live. After years of debates on the unsustainability of the economic and social development models established in the world almost everywhere, thanks to the perverse effects caused by climate change we have come to verify with growing concern, day by day, the guilty weight of such …

Posthumanism as transformative thought

Luciano Petullà · November 10, 2022

For a new anthropological space of the human It is time to reflect on the question of having social analyzes capable of indicating and even soliciting effective changes in human societies. Indeed, the commitment to carry out research in the field already goes intrinsically in this direction: for example, it is reasonable to think that every sociologist sees his own investigative work as the possibility of influencing reality through the elaboration of interpretative hypotheses which help to disseminate argued opinions about some kind of social phenomenon or …

An investigation on artificial voice and the social-cultural aspects of sound event

Luciano Petullà · June 25, 2022

A cultural history of the talking machines Despite its important role for social life, sound as event per se isn't much problematize in the field of social science. But yet we practically float in an universe of different sounds, meaning events produced by pressures on the air – it can be defined as the raw phenomenon – that we then interpret as a rumor more or less defined or signals of articulated and pregnant sense. The book La voce artificiale. Un’indagine media-archeologica sul computer parlante (The artificial voice. A media-archaeological investigation on …

The decline of telephone companies in the internet imaginary

Luciano Petullà · January 19, 2022

The communication allure of enterprises in the web In the works of imagination – as we know – it’s easy to find accurate predictions about our life evolution associated with that of technologies. Even forgetting the great amount of existing literature on the topic, it’s sufficient to take some works elaborated by advertising, as an Italian newspaper just showed us, recalling the advertising campaign “You will” launched by AT&T in 1993 – the campaign, created by N.W. Ayer & Partners and directed by the gifted David Fincher, displays AT&T’s next commercial …

Around digital marketing responsability

Luciano Petullà · January 29, 2018

In internet everybody knows you can be a dog Time has gone, socially and technologically speaking, since comics on New Yorker (1993) drowed by Peter Steiner cleverly summarized both powerness and riskies about online interactions, so becoming a meme on internet anonymity condition. The phrase “on internet nobody knows you’re a dog” referred to its colleague could be understood at least in a double meaning. From one side, as a relational and democratic liberation from material considerations such as class, genre, body apparency, age… and, here, also of species, an …