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Luciano Petullà

systems and dimensions of new communication

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ChatGPT and Artificial Intelligence, in the technical-moral jumble of new cultural software

Luciano Petullà · March 25, 2023

ChatGPT advertising

The popularity of the ChatGPT software is an opportunity to discuss the merits of a problem that will mark the 21st century’ scenarios in many areas of our life – namely the growing development of intelligent devices that autonomously carry out tasks previously supported only by human beings, intervening in sensitive contexts for their economic, social and cultural value. From a historical point of view it is time that discussing Artificial Intelligence (AI) is no longer considered as an area reserved only for a certain professionalized elite. Starting from the 2000s – …

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The environmentalism communication between shock, reason and allurement

Luciano Petullà · January 18, 2023

Billboard "Eco not Ego"

The last months of 2022 have seen an escalation in the demonstrative actions by the younger generations aiming to combat the substantial indifference of national governments with respect to the growing degradation of the environment in which all beings (human and otherwise) try to live. After years of debates on the unsustainability of the economic and social development models established in the world almost everywhere, thanks to the perverse effects caused by climate change we have come to verify with growing concern, day by day, the guilty weight of such …

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Posthumanism as transformative thought

Luciano Petullà · November 10, 2022

child and earth

For a new anthropological space of the human It is time to reflect on the question of having social analyzes capable of indicating and even soliciting effective changes in human societies. Indeed, the commitment to carry out research in the field already goes intrinsically in this direction: for example, it is reasonable to think that every sociologist sees his own investigative work as the possibility of influencing reality through the elaboration of interpretative hypotheses which help to disseminate argued opinions about some kind of social phenomenon or …

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An investigation on artificial voice and the social-cultural aspects of sound event

Luciano Petullà · June 25, 2022

A cultural history of the talking machines Despite its important role for social life, sound as event per se isn't much problematize in the field of social science. But yet we practically float in an universe of different sounds, meaning events produced by pressures on the air – it can be defined as the raw phenomenon – that we then interpret as a rumor more or less defined or signals of articulated and pregnant sense. The book La voce artificiale. Un’indagine media-archeologica sul computer parlante (The artificial voice. A media-archaeological investigation on …

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The decline of telephone companies in the internet imaginary

Luciano Petullà · January 19, 2022

boy looking at smartphone applications

The communication allure of enterprises in the web In the works of imagination – as we know – it’s easy to find accurate predictions about our life evolution associated with that of technologies. Even forgetting the great amount of existing literature on the topic, it’s sufficient to take some works elaborated by advertising, as an Italian newspaper just showed us, recalling the advertising campaign “You will” launched by AT&T in 1993 – the campaign, created by N.W. Ayer & Partners and directed by the gifted David Fincher, displays AT&T’s next commercial …

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