It is time that we witness almost disarmed the crisis of traditional democratic models seeing them unable to effectively address and recompose the economic and social problems in which people struggle, a condition that has the power to fuel a vicious cycle in which individual frustrations become a useful resource for others to achieve their own political ends. In this, communication, even in its new forms, seems to have become a central weapon in organizing and directing resentment. In particular, according to some analysts: populism would be a discursive strategy, …