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Luciano Petullà

systems and dimensions of new communication

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politics

Marketing & privacy in hyperconnection

Luciano Petullà · November 15, 2014

The feeble belly of internet Lately, digital activist, American scholar and journalist Ethan Zuckerman complained about his past as supporter of what he defines the “Internet' s original sin”, namely exploitation of advertising as business model to start and manage online services. Although he had many fellows, the present director of MIT Center for Civic Media has a point to blame himself. In 1995 Zuckerman worked and implemented the so hated ad pop-ups, those web pages full of advertising messages that, during our browsing, suddenly occupy all our vision …

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The jobs conundrum

Luciano Petullà · August 30, 2014

robot

Labour crisis and technological unemployment The social and economic changes have always animated modern era, and, since the half of Seventeenth century, they often were so radical we used the term "revolution" to evidence the need of a deep existential readaptation for people life. The problematic relationship between jobs and technological innovation, that cyclically arises when a relevant crisis affects production and consumption models, is also an old story. The American economist John Maynard Keynes thought of it as inescapable phenomenon, coining the term …

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Algo-rithms

Luciano Petullà · January 14, 2014

numbers

Limits, enterprises, and accountability of cultural software A recent ad campaign promoted by UN and created to warn about worldwide spread of sexist and discriminatory opinions regarding female population has been based on Google searching functions. More precisely, it focuses on suggestions furnished by autofilling function after some words as “women should ...” have been introduced. Both (supposedly) based on frequently searching operations and recognized textual combinations of internet contents, the algorithm showed all stereotyped ideas running in the world. In ad …

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Incubating and developing innovation

Luciano Petullà · August 8, 2013

san francisco city

The mirage of Silicon Valley   People used to follow digital product development very often stumble upon comments and reflections about vitality and expertize that some peculiar regional areas have for finding product solution and founding high-tech successful companies. On the other hand, the black shadow over our economic scenario  and the recurrent postponement of its end certify the tough passage of post-industrial era with its effects of turbulent environment on economy. So, the flexibility and applicability of electronics, software and telecommunication …

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