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Luciano Petullà

systems and dimensions of new communication

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synesthesia

iPhone: logic and aesthetics of a multimedia telephone

Luciano Petullà · November 25, 2007

iphone

Introduction American company Apple, producer of computers and personal devices – among others, the famous mp3-player iPod – has entered into mobile business with a video cell phone that has been presented and hailed worldwide with a great emphasis. In this paper we’ll take iPhone as a fresh case study to update some paths used to study video cell phone (Borrelli, Petullà 2007). It is a phenomenon particularly suited because of its success, that can be understood only at the light of a context including the logic of its technical development and aesthetical aspects, and so …

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