luciano petullà

systems and dimensions of new communication

Web 2.0 and the spirit of amateur technical culture The evolution of actual ICT platforms toward a user interaction binding user-friendliness with increasingly capability in the creation, managing and sharing of contents regarding innumerable activities is normally indicated with the term web 2.0.  This definition – coined following the typical stylish software upgrading – describes the second new wave of internet technologies. These applications, differently from previous software ones developed during first web phase (1995-2005), exalt in a better way the dynamical, open, relational and distributed nature of network, helping people and groups to enter in digital spaces with their specific expressions, organizing new structures regardless borders between labour and leisure time and according them to our common social logics following peculiar interests and/or the desire of relationships. The exemption of technical work The phenomenon of social network, characterized by new forms of cybersocial aggregation, involves by now hundreds of millions of people worldwide, revealing itself as an increasingly success story. The internet sites proposing such kind of activities have a strong appeal because of their free offer of tools and resources, consenting people to immediately operate and easily prepare their specific materials in a “self-service” modality, linking and sharing…

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Introduction American company Apple, producer of computers and personal devices – among others, the famous mp3-player iPod – has entered into mobile business with a video cell phone that has been presented and hailed worldwide with a great emphasis. In this paper we’ll take iPhone as a fresh case study to update some paths used to study video cell phone (Borrelli, Petullà 2007). It is a phenomenon particularly suited because of its success, that can be understood only at the light of a context including the logic of its technical development and aesthetical aspects, and so inevitably experiential ones, justifying a fully sociological and cultural approach to media study. Although the great number of interesting cues, we will try to focus our attention on contiguous topics with our previous analysis, using it as interpretative frame. The iPhone has been presented in US on January 2007 becoming commercially available on June the 29th. Both events have received an enormous attention from international media; they have dedicated much time to illustrate its characteristics as well as folkloristic aspects marked by feverish waits of early adopters, that formed long queues to buy an expensive phone (at least 500/600 dollars for the early versions)…

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