luciano petullà

systems and dimensions of new communication

From Lollipop to the enchanted objects Although resulting quite elusive and so equally fascinating, having to deal with design as topic became a “must” even for people interested in communication technology since the iPhone has been launched in 2007. Meantime, centrifugal explosion of digital media in people’s social and personal life, alongside with multiple use of digital interfaces, puts design at the centre of industries as mode to differentiate products and satisfy users’ needs and desires. On the other hand, while our body-mind goes through digital portals for hundreds times every day, changes in digital design are also symptom on how fastly and (almost) unawares we dwell and readapt our personal and social being. Indeed, as someone said, mobile screens have become the real third place of human living, being hard to find places or activities where digital screens are absent. However, digital design should be thought as part  of design work, which aims to elaborate solutions that simplify, in a given temporal context, interactions among persons and objects/devices inside a play of reciprocal adaptation/stimulation, mainly an enriching encounter between human beings – dominated by an alchemy of feelings, senses and rationality – and human artifacts – material objects, mechanisms/procedures of…

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