Long Thoughts

Around digital marketing responsability

Luciano Petullà · January 29, 2018

In internet everybody knows you can be a dog Time has gone, socially and technologically speaking, since comics on New Yorker (1993) drowed by Peter Steiner cleverly summarized both powerness and riskies about online interactions, so becoming a meme on internet anonymity condition. The phrase “on internet nobody knows you’re a dog” referred to its colleague could be understood at least in a double meaning. From one side, as a relational and democratic liberation from material considerations such as class, genre, body apparency, age… and, here, also of species, an …

Driverless Car

Luciano Petullà · June 13, 2017

Promises and nightmares around autonomous vehicle In a world appearing always more chaotic, driverless vehicle project seems highly supponent in its desire to completely automate cars eliminating human driver, meaning implementing cars which are able to master all surrounding events to smoothly arrive to the suggested targeting place. We will get into the car without worries, and our intent will be only to relax and engage in some ways, sure to be carried wherever we asked, closed in a sort of cocoon that works both as a form of teletransportation and as immunization from …

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The intermediations of design

Luciano Petullà · November 29, 2014

From Lollipop to the enchanted objects Although resulting quite elusive and so equally fascinating, having to deal with design as topic became a “must” even for people interested in communication technology since the iPhone has been launched in 2007. Meantime, centrifugal explosion of digital media in people's social and personal life, alongside with multiple use of digital interfaces, puts design at the centre of industries as mode to differentiate products and satisfy users' needs and desires. On the other hand, while our body-mind goes through digital portals for …

Marketing & privacy in hyperconnection

Luciano Petullà · November 15, 2014

The feeble belly of internet Lately, digital activist, American scholar and journalist Ethan Zuckerman complained about his past as supporter of what he defines the “Internet' s original sin”, namely exploitation of advertising as business model to start and manage online services. Although he had many fellows, the present director of MIT Center for Civic Media has a point to blame himself. In 1995 Zuckerman worked and implemented the so hated ad pop-ups, those web pages full of advertising messages that, during our browsing, suddenly occupy all our vision …

The jobs conundrum

Luciano Petullà · August 30, 2014

Labour crisis and technological unemployment The social and economic changes have always animated modern era, and, since the half of Seventeenth century, they often were so radical we used the term "revolution" to evidence the need of a deep existential readaptation for people life. The problematic relationship between jobs and technological innovation, that cyclically arises when a relevant crisis affects production and consumption models, is also an old story. The American economist John Maynard Keynes thought of it as inescapable phenomenon, coining the term …

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