luciano petullà

systems and dimensions of new communication

Labour crisis and technological unemployment The social and economic changes have always animated modern era, and, since the half of Seventeenth century, they often were so radical we used the term “revolution” to evidence the need of a deep existential readaptation for people life. The problematic relationship between jobs and technological innovation, that cyclically arises when a relevant crisis affects production and consumption models, is also an old story. The American economist John Maynard Keynes thought of it as inescapable phenomenon, coining the term technological unemployment (1930). Obviously, issue feeds hot discussions normally ending with a dichotomous scheme between people that consider industrial and commercial competitive dynamics seeing technology as a gift for its capacity to create new realities/activities, and people that, on the contrary, think of it as a ruin for almost every sort of occupation. Nowadays, in front of a persistent economic crisis associated with a general restructuration of many business helped by digital connected technologies embedded (almost) in every things, this issue assumes great centrality. Or, otherwise said, there are many suggestions to frame it as a relevant argument because humane society radically changes when new communication and energy paradigms are available. American sociologist Jeremy Rifkin explains…

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Limits, enterprises, and accountability of cultural software A recent ad campaign promoted by UN and created to warn about worldwide spread of sexist and discriminatory opinions regarding female population has been based on Google searching functions. More precisely, it focuses on suggestions furnished by autofilling function after some words as “women should …” have been introduced. Both (supposedly) based on frequently searching operations and recognized textual combinations of internet contents, the algorithm showed all stereotyped ideas running in the world. In ad campaign women are shown with a sort a gag represented by Google’s suggestions that, covering their mouths, have the effect to silence true voices and personalities. The success of campaign (credits: Memac Ogilvy & Mather Dubai) to reveal such prejudices in a very incisive way and so oddly timely – if we think of our post-modernity so sophisticatedly supported in terms of technologies of thought – can be measured by the huge debate on twitter (hashtag: #womenshould) but also by imitations: see Australian initiative Racism. It Stops With Me. In the past this online space hosted a reflection on the importance of language to structure human being in the continuous process of interaction with environment – so, not…

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The nightmare of cages and the ferment of contradictions For the nations collocated (geographically and culturally) in the Western regions of world, August is notoriously a month in which holiday thoughts – in the reality of their transformation, namely either in vacation or frustration – can promote ambiguous feelings that, however, become source of distraction. At moment, we don’t know much about the reason behind  temporary downtime of all Google services, but that kind of distraction could explain the fall of one of the main pillar of internet. (Somebody jokingly ties the failure with the fresh decision made by Google to eliminate the possibility for its workers to dedicate part of their job time  for projects outside their own specific tasks). The blackout lasted 11 minutes (In Europe from 1:37 to 1:48 AM).  A such incident didn’t occur since many years but now for internet Google has a much heavier role. To be clear, for some analysts  internet global traffic dropped of 40%! Indeed, a big event. “As users, we confide very much on Google ” was a very common comment. However, much of what we use on the Net is structured (fused) on architectures and mechanisms running on computer…

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Web 2.0 and the spirit of amateur technical culture The evolution of actual ICT platforms toward a user interaction binding user-friendliness with increasingly capability in the creation, managing and sharing of contents regarding innumerable activities is normally indicated with the term web 2.0.  This definition – coined following the typical stylish software upgrading – describes the second new wave of internet technologies. These applications, differently from previous software ones developed during first web phase (1995-2005), exalt in a better way the dynamical, open, relational and distributed nature of network, helping people and groups to enter in digital spaces with their specific expressions, organizing new structures regardless borders between labour and leisure time and according them to our common social logics following peculiar interests and/or the desire of relationships. The exemption of technical work The phenomenon of social network, characterized by new forms of cybersocial aggregation, involves by now hundreds of millions of people worldwide, revealing itself as an increasingly success story. The internet sites proposing such kind of activities have a strong appeal because of their free offer of tools and resources, consenting people to immediately operate and easily prepare their specific materials in a “self-service” modality, linking and sharing…

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