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Luciano Petullà

systems and dimensions of new communication

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imaginary

An investigation on artificial voice and the social-cultural aspects of sound event

Luciano Petullà · June 25, 2022

A cultural history of the talking machines Despite its important role for social life, sound as event per se isn't much problematize in the field of social science. But yet we practically float in an universe of different sounds, meaning events produced by pressures on the air – it can be defined as the raw phenomenon – that we then interpret as a rumor more or less defined or signals of articulated and pregnant sense. The book La voce artificiale. Un’indagine media-archeologica sul computer parlante (The artificial voice. A media-archaeological investigation on …

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The decline of telephone companies in the internet imaginary

Luciano Petullà · January 19, 2022

boy looking at smartphone applications

The communication allure of enterprises in the web In the works of imagination – as we know – it’s easy to find accurate predictions about our life evolution associated with that of technologies. Even forgetting the great amount of existing literature on the topic, it’s sufficient to take some works elaborated by advertising, as an Italian newspaper just showed us, recalling the advertising campaign “You will” launched by AT&T in 1993 – the campaign, created by N.W. Ayer & Partners and directed by the gifted David Fincher, displays AT&T’s next commercial …

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Lights, Camera, Action! (The voice comes in …)

Luciano Petullà · December 11, 2013

The body of avatar What a weird and fascinating story the award recently assigned to Scarlett Johansson by the 2013 Rome Film Festival for her vocal interpretation in the last Spike Jonze's movie "Her". The actress interprets the voice of computer's operating system, with which the protagonist ends to fall in love. Given the Italian policy to dub every foreign movies, much irony has flourished because a such vocal performance will be never appreciated by local audience. Moreover, both Johansson and many other winners have attended awards through video messages. Indeed, …

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Incubating and developing innovation

Luciano Petullà · August 8, 2013

san francisco city

The mirage of Silicon Valley   People used to follow digital product development very often stumble upon comments and reflections about vitality and expertize that some peculiar regional areas have for finding product solution and founding high-tech successful companies. On the other hand, the black shadow over our economic scenario  and the recurrent postponement of its end certify the tough passage of post-industrial era with its effects of turbulent environment on economy. So, the flexibility and applicability of electronics, software and telecommunication …

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The grasp on means and contents

Luciano Petullà · August 25, 2008

man working on engine

Web 2.0 and the spirit of amateur technical culture The evolution of actual ICT platforms toward a user interaction binding user-friendliness with increasingly capability in the creation, managing and sharing of contents regarding innumerable activities is normally indicated with the term web 2.0.  This definition - coined following the typical stylish software upgrading - describes the second new wave of internet technologies. These applications, differently from previous software ones developed during first web phase (1995-2005), exalt in a better way the dynamical, open, …

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