luciano petullà

systems and dimensions of new communication

Limits, enterprises, and accountability of cultural software A recent ad campaign promoted by UN and created to warn about worldwide spread of sexist and discriminatory opinions regarding female population has been based on Google searching functions. More precisely, it focuses on suggestions furnished by autofilling function after some words as “women should …” have been introduced. Both (supposedly) based on frequently searching operations and recognized textual combinations of internet contents, the algorithm showed all stereotyped ideas running in the world. In ad campaign women are shown with a sort a gag represented by Google’s suggestions that, covering their mouths, have the effect to silence true voices and personalities. The success of campaign (credits: Memac Ogilvy & Mather Dubai) to reveal such prejudices in a very incisive way and so oddly timely – if we think of our post-modernity so sophisticatedly supported in terms of technologies of thought – can be measured by the huge debate on twitter (hashtag: #womenshould) but also by imitations: see Australian initiative Racism. It Stops With Me. In the past this online space hosted a reflection on the importance of language to structure human being in the continuous process of interaction with environment – so, not…

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The body of avatar What a weird and fascinating story the award recently assigned to Scarlett Johansson by the 2013 Rome Film Festival for her vocal interpretation in the last Spike Jonze’s movie “Her”. The actress interprets the voice of computer’s operating system, with which the protagonist ends to fall in love. Given the Italian policy to dub every foreign movies, much irony has flourished because a such vocal performance will be never appreciated by local audience. Moreover, both Johansson and many other winners have attended awards through video messages. Indeed, it’s already sure: we are used to meet each others indifferently in a mixed way of online/offline presence, in this case much more online. Thanks to its fundamental sensitivity for phantasmatic forms, by which “the maximum of reality” can be produced (Alberto Abruzzese), cinema industry takes responsibility to certificate it. However, the actress made a preventive visit to the festival that was intended as a crafty operation to reanimate ambitions of a festival declining on the wake of a double crisis: those of Italian cinema industry and city budget, having the Capital  the major role in exhibition organization. (Many people blamed the fact that, finally, the visit has been paid…

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On sectorial crisis and law pitfalls Although we used to think that it’s better to project small business in a big picture, we often suffer the lack or availability of appropriate analysis. Absorbed by tasks, weak in forces or distracted by hyper-activism of a interested counter-information, we remain in the wake of mainstream thoughts, anchored to biased and insufficient ideas to support/contest actions and decisions can limit our media agency. Indeed, after the great adoption of internet services, many policy-makers – directly or indirectly moved by sectoral complaints – asked us to take position against media piracy and practices that are destroying value and jobs in cultural industry. Even I prefer to write in a long form into my suchlike blog, I would have a hard task to face the whole arguments that these questions require to gain a clear view – thematic range usually starts with economy, touches law and inevitably arrives to democracy. When I tried to develop a thought it takes many pages, the space needed to check aspects, principles and points of view raised by changes electronic technologies introduced since 1980s in legislation, business and uses around media. Yet past experiences left the desire to return…

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