Luciano Petullà, Author at Luciano Petullà

Lights, Camera, Action! (The voice comes in …)

Luciano Petullà · December 11, 2013

The body of avatar What a weird and fascinating story the award recently assigned to Scarlett Johansson by the 2013 Rome Film Festival for her vocal interpretation in the last Spike Jonze's movie "Her". The actress interprets the voice of computer's operating system, with which the protagonist ends to fall in love. Given the Italian policy to dub every foreign movies, much irony has flourished because a such vocal performance will be never appreciated by local audience. Moreover, both Johansson and many other winners have attended awards through video messages. Indeed, …

The “Real-time” of advertising

Luciano Petullà · November 27, 2013

From the crisis of control to the turn of hypercontrol One of the most interesting thesis on marketing and advertising explains how their rise spread from a reaction to an increasing state of lack of control. In the XIX century a huge industrial push increased enormously a productive capacity that, suddenly, had to wide its selling horizon - and, as result, the terms of consumption. Marketing and advertising engaged themselves on how to match producer and consumer needs at large scale. After some centuries, we can say that marketing gained esteem and dignity regarding its …

Internet & governance

Luciano Petullà · September 24, 2013

The nightmare of cages and the ferment of contradictions For the nations collocated (geographically and culturally) in the Western regions of world, August is notoriously a month in which holiday thoughts - in the reality of their transformation, namely either in vacation or frustration - can promote ambiguous feelings that, however, become source of distraction. At moment, we don’t know much about the reason behind temporary downtime of all Google services, but that kind of distraction could explain the fall of one of the main pillar of internet. (Somebody jokingly ties …

Incubating and developing innovation

Luciano Petullà · August 8, 2013

The mirage of Silicon Valley People used to follow digital product development very often stumble upon comments and reflections about vitality and expertize that some peculiar regional areas have for finding product solution and founding high-tech successful companies. On the other hand, the black shadow over our economic scenario and the recurrent postponement of its end certify the tough passage of post-industrial era with its effects of turbulent environment on economy. So, the flexibility and applicability of electronics, software and telecommunication …

The good effects of cyber-control

Luciano Petullà · July 10, 2013

A pit-stop to update the knowledge on the technological body The outcry about spy system of electronic communications named PRISM - built by US National Security Agency involving worldwide citizens - rose indignation as well as a general brainstorming. Pressed by public opinion, politics outside US had occasion to show sad and disarming disbelief, a linear reaction with the historic delay that characterizes legislative power incapable to get a timely understanding of the most “hard” technological dynamics. However, ICT turbo-development and its fast concatenation with …