Sometimes, developments and analysis connect themselves again, traveling through the same metaphors in which, in the meantime, our lives (deeply) are unfolding ... References Gruman, G., 2014, “Welcome to the next tech revolution: Liquid computing”, in Infoworld.com, July 15, 2014. Petullà, L., 2008, Media e computer liquidi, Milano, Lampi di Stampa. …
The digital re-mediation of sociability
danah boyd and the adolescent probes Describing the socio-cultural context in which communication technologies are situated and used is an evident merit of danah boyd, a very polyedric American social researcher, herself digital native, scholar and professionist - at moment Principal Researcher at Microsoft. Consequently, her works are not easily summarizable through slogans. In the case of her last work, a book gathering a long series of researches on teens' sociability, the warning comes immediately from the title. In effect, It’s Complicated: The Social Lives of …
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Algo-rithms
Limits, enterprises, and accountability of cultural software A recent ad campaign promoted by UN and created to warn about worldwide spread of sexist and discriminatory opinions regarding female population has been based on Google searching functions. More precisely, it focuses on suggestions furnished by autofilling function after some words as “women should ...” have been introduced. Both (supposedly) based on frequently searching operations and recognized textual combinations of internet contents, the algorithm showed all stereotyped ideas running in the world. In ad …
Lights, Camera, Action! (The voice comes in …)
The body of avatar What a weird and fascinating story the award recently assigned to Scarlett Johansson by the 2013 Rome Film Festival for her vocal interpretation in the last Spike Jonze's movie "Her". The actress interprets the voice of computer's operating system, with which the protagonist ends to fall in love. Given the Italian policy to dub every foreign movies, much irony has flourished because a such vocal performance will be never appreciated by local audience. Moreover, both Johansson and many other winners have attended awards through video messages. Indeed, …
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The “Real-time” of advertising
From the crisis of control to the turn of hypercontrol One of the most interesting thesis on marketing and advertising explains how their rise spread from a reaction to an increasing state of lack of control. In the XIX century a huge industrial push increased enormously a productive capacity that, suddenly, had to wide its selling horizon - and, as result, the terms of consumption. Marketing and advertising engaged themselves on how to match producer and consumer needs at large scale. After some centuries, we can say that marketing gained esteem and dignity regarding its …