Luciano Petullà - Page 5 of 8 - systems and dimensions of new communication

The digital re-mediation of sociability

Luciano Petullà · May 10, 2014

danah boyd and the adolescent probes Describing the socio-cultural context in which communication technologies are situated and used is an evident merit of danah boyd, a very polyedric American social researcher, herself digital native, scholar and professionist - at moment Principal Researcher at Microsoft. Consequently, her works are not easily summarizable through slogans. In the case of her last work, a book gathering a long series of researches on teens' sociability, the warning comes immediately from the title. In effect, It’s Complicated: The Social Lives of …

Algo-rithms

Luciano Petullà · January 14, 2014

Limits, enterprises, and accountability of cultural software A recent ad campaign promoted by UN and created to warn about worldwide spread of sexist and discriminatory opinions regarding female population has been based on Google searching functions. More precisely, it focuses on suggestions furnished by autofilling function after some words as “women should ...” have been introduced. Both (supposedly) based on frequently searching operations and recognized textual combinations of internet contents, the algorithm showed all stereotyped ideas running in the world. In ad …

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Lights, Camera, Action! (The voice comes in …)

Luciano Petullà · December 11, 2013

The body of avatar What a weird and fascinating story the award recently assigned to Scarlett Johansson by the 2013 Rome Film Festival for her vocal interpretation in the last Spike Jonze's movie "Her". The actress interprets the voice of computer's operating system, with which the protagonist ends to fall in love. Given the Italian policy to dub every foreign movies, much irony has flourished because a such vocal performance will be never appreciated by local audience. Moreover, both Johansson and many other winners have attended awards through video messages. Indeed, …

The “Real-time” of advertising

Luciano Petullà · November 27, 2013

From the crisis of control to the turn of hypercontrol One of the most interesting thesis on marketing and advertising explains how their rise spread from a reaction to an increasing state of lack of control. In the XIX century a huge industrial push increased enormously a productive capacity that, suddenly, had to wide its selling horizon - and, as result, the terms of consumption. Marketing and advertising engaged themselves on how to match producer and consumer needs at large scale. After some centuries, we can say that marketing gained esteem and dignity regarding its …

Internet & governance

Luciano Petullà · September 24, 2013

The nightmare of cages and the ferment of contradictions For the nations collocated (geographically and culturally) in the Western regions of world, August is notoriously a month in which holiday thoughts - in the reality of their transformation, namely either in vacation or frustration - can promote ambiguous feelings that, however, become source of distraction. At moment, we don’t know much about the reason behind temporary downtime of all Google services, but that kind of distraction could explain the fall of one of the main pillar of internet. (Somebody jokingly ties …