democracy

Around digital marketing responsability

Luciano Petullà · January 29, 2018

In internet everybody knows you can be a dog Time has gone, socially and technologically speaking, since comics on New Yorker (1993) drowed by Peter Steiner cleverly summarized both powerness and riskies about online interactions, so becoming a meme on internet anonymity condition. The phrase “on internet nobody knows you’re a dog” referred to its colleague could be understood at least in a double meaning. From one side, as a relational and democratic liberation from material considerations such as class, genre, body apparency, age… and, here, also of species, an …

Marketing & privacy in hyperconnection

Luciano Petullà · November 15, 2014

The feeble belly of internet Lately, digital activist, American scholar and journalist Ethan Zuckerman complained about his past as supporter of what he defines the “Internet' s original sin”, namely exploitation of advertising as business model to start and manage online services. Although he had many fellows, the present director of MIT Center for Civic Media has a point to blame himself. In 1995 Zuckerman worked and implemented the so hated ad pop-ups, those web pages full of advertising messages that, during our browsing, suddenly occupy all our vision …

Internet & governance

Luciano Petullà · September 24, 2013

The nightmare of cages and the ferment of contradictions For the nations collocated (geographically and culturally) in the Western regions of world, August is notoriously a month in which holiday thoughts - in the reality of their transformation, namely either in vacation or frustration - can promote ambiguous feelings that, however, become source of distraction. At moment, we don’t know much about the reason behind temporary downtime of all Google services, but that kind of distraction could explain the fall of one of the main pillar of internet. (Somebody jokingly ties …

Contents and innovation in the media industry

Luciano Petullà · March 27, 2012

On sectorial crisis and law pitfalls Although we used to think that it's better to project small business in a big picture, we often suffer the lack or availability of appropriate analysis. Absorbed by tasks, weak in forces or distracted by hyper-activism of a interested counter-information, we remain in the wake of mainstream thoughts, anchored to biased and insufficient ideas to support/contest actions and decisions can limit our media agency. Indeed, after the great adoption of internet services, many policy-makers – directly or indirectly moved by sectoral complaints – …