Limits, enterprises, and accountability of cultural software A recent ad campaign promoted by UN and created to warn about worldwide spread of sexist and discriminatory opinions regarding female population has been based on Google searching functions. More precisely, it focuses on suggestions furnished by autofilling function after some words as “women should ...” have been introduced. Both (supposedly) based on frequently searching operations and recognized textual combinations of internet contents, the algorithm showed all stereotyped ideas running in the world. In ad …
Long Thoughts
The “Real-time” of advertising
From the crisis of control to the turn of hypercontrol One of the most interesting thesis on marketing and advertising explains how their rise spread from a reaction to an increasing state of lack of control. In the XIX century a huge industrial push increased enormously a productive capacity that, suddenly, had to wide its selling horizon - and, as result, the terms of consumption. Marketing and advertising engaged themselves on how to match producer and consumer needs at large scale. After some centuries, we can say that marketing gained esteem and dignity regarding its …
Internet & governance
The nightmare of cages and the ferment of contradictions For the nations collocated (geographically and culturally) in the Western regions of world, August is notoriously a month in which holiday thoughts - in the reality of their transformation, namely either in vacation or frustration - can promote ambiguous feelings that, however, become source of distraction. At moment, we don’t know much about the reason behind temporary downtime of all Google services, but that kind of distraction could explain the fall of one of the main pillar of internet. (Somebody jokingly ties …
Counterstrategies for the digital spell
+Digital Literacy-Digital Divide A recent discussion appeared on very prestigious newspaper and magazine pushes us to advance some considerations about how people envision critically the new communication platforms and media. More specifically, about the best approach to manage their increasing complexity given that, in front of a such innovative effervescence, we will always remain in a defective position. My consideration is simple and evident but still hard to be accepted by someone: digital communication flowing and building itself through innumerable and …
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Contents and innovation in the media industry
On sectorial crisis and law pitfalls Although we used to think that it's better to project small business in a big picture, we often suffer the lack or availability of appropriate analysis. Absorbed by tasks, weak in forces or distracted by hyper-activism of a interested counter-information, we remain in the wake of mainstream thoughts, anchored to biased and insufficient ideas to support/contest actions and decisions can limit our media agency. Indeed, after the great adoption of internet services, many policy-makers – directly or indirectly moved by sectoral complaints – …
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